BAY STEWART PORTOLIO
BAY STEWART PORTOLIO
Bay is a strategy-first marketer and community architect based in Austin, TX. She helps brands not just show up, but stand out—blending smart social strategy, culture-driven storytelling, and experiential magic to build engaged, loyal audiences. She does what social media marketers do—just with a sharper game plan, a keener eye for trends, and a knack for making people feel something.
Services
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Experiential Marketing Strategy
Using IRL moments as a brand channel, not just events, but cultural touchpoints.End-to-End Event Production
Concept → run of show → staffing → execution → post-event storytelling.Pop-Ups, Retail & Brand Activations
Launch events, immersive dinners, community-forward activations.Influencer, Media & Community Events
Curated guest lists, press moments, and brand-forward hospitality.
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Social Media Strategy & Content Planning
Platform-specific strategy, audience growth, cadence, and storytelling systems.Editorial Content & Copywriting
Brand voice development, campaign messaging, newsletters, long- and short-form copy.Campaign Rollout & Launch Strategy
Seasonal campaigns, brand launches, influencer activations, and GTM planning.Founder & Leadership Visibility
POV-led content for founders and leadership teams across LinkedIn, IG, and press.
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Brand Positioning & Narrative Development
Defining the “why,” POV, and cultural positioning that everything else ladders into.Brand Systems & Editorial Frameworks
Translating strategy into usable systems: messaging hierarchies, content pillars, signature series, and tone guidelines.Visual Direction & Brand Expression
Creative direction that guides design, photography, environments, and content — in partnership with designers when needed.
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Brand Partnerships & Collaborations
Sponsorship strategy, partner outreach, co-branded activations.Community Building & Engagement
Membership models, retention strategies, digital + IRL community growth.Pitching, Proposals & Revenue Strategy
Partnership decks, sponsorship packages, experiential proposals.
Recent Work
ATX Supper Club & All Good Things Studio
Category: Foundational Experience, Community Building, Experiential Extension, Production Infrastructure
Founded and scaled a community-driven dining platform to 20,000+ members, producing immersive events that blend hospitality, culture, and brand storytelling. ATX Supper Club serves as the foundation for my approach to community-led brand building.
Launched All Good Things Studio as a creative and experiential extension of my consulting work, a space designed to support brand activations, community gatherings, and editorial-forward events rooted in hospitality and storytelling.
Brand We’ve Partnered With: Bumble, Fable, Faded Moon, Heyday Canning Co., Earlybird CBD, Manana, Ciao Pappy, TipTop Cocktails, Lalo Tequila.
On-going Project 2023
Golden Hour Estates
Category: Brand Strategy, Narrative, Visual Direction
Golden Hour Estates is a modern heritage wine and hospitality brand rooted in the landscapes and light of West Texas. I led brand positioning and narrative development, shaping a point of view that balances restraint, romance, and place-driven storytelling. The work focused on translating atmosphere into identity; from editorial tone and messaging systems to visual direction that could live seamlessly across digital, physical spaces, and experiential touchpoints. The result is a brand that feels grounded, transportive, and quietly confident.
2025
Twelve
Category: Editorial Systems, Content, Leadership Visibility
For Twelve, a New York–based design studio, I partnered as an ongoing editorial and strategy lead to develop a clear, repeatable content system rooted in the studio’s thinking. The work centered on translating internal intelligence into outward-facing storytelling; including editorial frameworks, signature content series, and leadership POV development. The focus wasn’t volume, but clarity: building a narrative ecosystem that reinforces Twelve’s authority, taste level, and long-term brand equity across platforms.
On-going Project 2025